RR Sideshow: Guest Contributing Writer – Jae Joseph
According to Los Angeles Cowboy, the members of Beverly Hills Fashion Week have done the unthinkable which is deserting Fall & Winter 2010-2011 Beverly Hills Fashion Week Shows by abandoning the participating designers and leaving the textile-artists high and dry without a venue to show their collection. However, this Brady Westwater posting and accusation is incorrect and untrue.
The Executive Producer Leanna Lewis of Downtown Los Angeles Fashion Week – held at the adorned MOCA [Musuem of Contemporary Art] – has an extensive background in producing numerous high-profile events for prestigious clients as Chanel, Escada, and Elton John. And an industry insider – Barbara Graff – has spent over ten years background at Womens Wear Daily – where Graff’s expertise led to the formation of Graffiti Communications which is Graff’s public relations and branding company that specializes in domestic and global product development and branding. In addition, Motty Reif is an exceptional film and television Producer with over twenty years of entertainment industry experience in Israel. Motty Reif was a co-owner of talent agency – LOOK where Reif discovered major talents and won an Israelian Emmy for his version of Survivor.
With aforementioned points and rebuttals, we believe it’s unfair and premature of Los Angeles Cowboy to accuse the Beverly Hills Fashion Week of leaving and deserting our friends and designers showing at Beverly Hills Fashion Week. In fact the MLB Group [MLBGroup.biz] has strategically planned a format that’ll yield the existence and dominating presence of Beverly Hills Fashion Week as it resumes in October 2010 with several events-to-launch leading from now through October 2010. The MLB Group has a mission to create a platform for luxury and couture brands and accessing media platforms of high visibility and streams of branding through their efforts of expertise. With that said, MLG Group promises to deliver nothing less than crème de la crème [krɛm də la krɛm].