In Parisian atmospheric setting, Steven Meisel shoots Madonna for Louis Vuitton’s upcoming advertising campaign. The 6-pictures Madonna prints will hit magazines on newsstands in February 2009. The smoky French bistro setting shoot with sepia-toned images evoking a Brassai atmosphere was shot at Figaro restaurant on North Vermont Avenue in Los Angeles.

Louis Vuitton’s Creative Director’s Marc Jacobs was inspire by Madonna’s Paris Concert: I just blurted out, I think we should do Madonna. I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.
As cliché as they are, I love all these French reference.
I still feel it looks like beautiful, gorgeous Madonna. Excepting the references and excepting the clichés, this still feels very today. And it didn’t feel so much like a fashion shoot, it feels like portraits.

Steven Meisel
Madonna is repped by Bryan Lourd and Rick Hess @ Creative Artists Agency (CAA). You can read the full article @ WWD.com.
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