Reserve Result.

Until its doors closed on December 31, 2012, the family-run Colby Poster Printing Company made the letter-pressed signs, posters, billboards and showcards that were a ubiquitous feature of the visual landscape of Los Angeles. For three generations, promoters of boxing bouts, rodeos, reggae concerts and literary-minded visual artists were drawn to the swift graphic science of the day-glo poster, its essential purpose to quickly and efficiently convey information to viewers zooming along the autoscape, and to the durability of the product, hanging on telephone poles and chainlink fences from Venice to Las Vegas for months and years after the commission. In this short documentary, C.R. Stecyk III visits the company to make one last print, and to expound on its enduring appeal to anyone who ever wanted to leave a mark of their own in the city of signs.