October 15, 2008
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Grammy winner and eco-friendly singer Sheryl Crow teamed up with grocery store chain – Whole Foods Market – to design and launch its first designer and reusable shopping bag. The special edition design of Whole Foods Market eco-signature A Better Bag consists of 80% post-consumer plastic bottles and costs less than $1 and emblazed with Crow’s rendering of a tree with the words I love my home…planet earth.
Sheryl Crow’s statement – I am a big believer in doing what you can, even if it’s something as small as reducing the amount of plastic we each use daily that ends up in landfills, whether it is plastic bags, water bottles or product packaging. I’m so happy to be working with Whole Foods Market on this project.
A Better Bags are available now in all Whole Foods Market stores. Whole Foods Market has made a donation to the Natural Resources Defense Council (NRDC) in support of their initiative and each bag carries the SimpleSteps.org website encouraging shoppers to learn more about how they can get involved.